KijijiVision is a campaigning organisation which, in collaboration with developing world picture agencies, has launched Majority World www.majorityworld.com .

Majority World is the world’s first web-based image library dedicated to showcasing photographic talent emerging from the developing world (or majority world as it is increasingly being called.) The aim is twofold: to help indigenous photographers improve living standards by selling their photographs globally and to make it easier for image buyers and the general public worldwide to access their work.

Research has shown that over 90% of images we see of the developing world are taken by white, European and American photographers. What many people don’t realise is that there are local photographers who could do this work. Yet they are marginalised and excluded from the global image market due to barriers they face. These include difficulties in accessing markets and lack of understanding as to their true expertise.

Many people who buy images are aware of this, but have felt powerless to change the situation. Yet now there is something that can be done to support local talent.

Images at GÆIA

The images we are currently using in the site header are low-resolution versions. We shall be adding more images from Majority World in the future. We use them in our current printed advertising material.